Outsourcing for some has been a Failure

Call Center work is starting to move back into the US work market. This in no doubt is due to the fact that customers are making their displeasure known to business. The problem isn’t that Americans dislike the people from India, Pakistan , or some other country. The issue is one of understanding the customer service agent. Although the command of the English language is acceptable, the accent makes it very difficult for many to understand what is being said.

This in turn drives the dissatisfaction with direct customer service support that has been outsourced to another country. Hence, this aspect of the outsourcing stampede was, at least for many businesses, a disaster in customer relations.

July 13, 2006. Call Center Work. No Comments.

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